Going on vacation is a hallmark of summer, but going to the movies is a close second—and our latest campaign for "Nobody 2" encapsulates both. We partnered with NBCUniversal to promote the sequel to 2021's sleeper hit, starring Bob Odenkirk, as the themes of vacation and travel gone wrong are contextually aligned with our marquee travel channel, Paradise. Combining trailer footage with serene vacation clips and utilizing a trending social editing technique, the content is designed to grab attention and connect around something we've all experienced as travelers: the trip from hell.
Check it out and catch "Nobody 2" in theaters August 15th!
@paradise #ad Sometimes vacations go sideways. When they do, just take a cue from Hutch: Relax, recharge, and reset—then go reclaim your vacation. Catch #Nobody2 in theaters August 15. Get your tickets now. @Universal Pictures ♬ original sound - Paradise
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